Course Introduction
Social Media Marketing Nearly 1 out of every 2 human beings on the planet is an active social media user. Social media marketing has rapidly become a critical skill for digital marketers and anyone who needs to use the Internet to communicate with others. Whether you're working to promote a brand, a product, or a social cause, this course will take you through the basics of developing and managing a social media presence professionally.
Course Audience
The following course is designed for
- Youth Eager to start freelancing
- Job seekers
- Marketers
Course Schedule
Syllabus - What you will learn from this course
Starting Off with Social Media
- Digital Adoption in Pakistan - Understand the social media marketing landscape in Pakistan within the global context
- Traditional vs Digital Marketing - Compare traditional marketing practices with the benefits and challenges of digital marketing
- Social Media Strategy - Learn the basics of marketing strategy as applicable to social media & Incorporate demographic and psychographic data to develop a target audience profile
Social Advertising Like the Pros
- Platform Selection - Understand the differences between various social media platforms and their role in the social marketing mix with special emphasis on Facebook, Instagram & YouTube
- Social Media Advertising - Learn about social media advertising and the difference between ads & boosted posts
- Analytics & Optimization - Learn to measure and evaluate the ROI of social media advertising for continuous optimization
Content is King
- Social Media Content - Learn to plan & produce a streamlined content pipeline for social media with different content techniques for Facebook, Instagram & YouTube
- Content Automation - Learn to automate your content pipeline from production to publishing
- Community Management - Understanding high-impact but below-the-line social media channels such as WhatsApp and the basics of community management
Setting Up a Freelance Business
- Monetizing Your Skills - Discover how to find and sell your skills over freelancing platforms
- Building Your Brand as a Freelancer - Learn the basics of personal branding, including portfolio curation and CV presentation
- Bidding & Client Management - Learn to price & bid for projects and manage newly won clients
